Dear Shareholders,

The year 2025 marked another significant period of transition for CMO Public Company Limited, as I was given the opportunity to assume the role of Chief Executive Officer (CEO) of the Company. I am truly honored to have been entrusted with this important responsibility to lead CMO into its next chapter of growth, particularly as the Company approaches its 40th year of operations. I look forward to working closely with the executive management team to set directions and develop strategies that will drive the organization toward new opportunities that are both challenging and exciting.

One of the key milestones in the past year was the Company’s strategic transformation from being recognized as a traditional Event Organizer to becoming a fully integrated Experience Creator, creating a new S-Curve for the organization. This transformation combines creativity with technology and marketing data to elevate the creation of comprehensive experiences. The Company has adopted modern technologies such as AI, Data Analytics, and digital platforms to enhance event management across On-site, Online, and Hybrid formats, enabling measurable experiences while generating broad awareness and engagement across digital and social media platforms. This approach also expands CMO’s business scope into digital marketing services, content creation, and lifestyle-driven solutions, allowing the Company to effectively respond to the needs of modern consumers.

In pursuing strategies and expanding into the new-generation event market over the past year, CMO has adjusted its business model to align with global marketing trends, focusing on the following key areas:

• Integrated Experience Marketing: CMO has integrated on-ground events with digital tools to design a Customer Journey that connects every brand touchpoint, enabling communication with target audiences to become more precise, meaningful, and effective.
• Innovative Event Technology: CMO has elevated event standards by applying modern technologies such as Immersive Technology and Generative AI to create innovative and memorable content and experiences. This not only helps generate buzz on social media but also enables the collection and analysis of consumer behavior data that can be effectively leveraged for further marketing strategies.

The commitment to operational excellence was a key focus for CMO in 2025. The Company enhanced project management efficiency by streamlining work processes to increase agility, reduce complexity, and promote greater diversity, while also expanding the capabilities of its personnel to develop expertise in both creative thinking and technological skills in order to continuously respond to the increasingly complex demands of the market.

I firmly believe that CMO’s extensive experience and strong foundation, combined with the capabilities and dedication of our team, will be a key driving force in advancing the Company toward stable growth in 2026 and over the long term. We are ready to face every challenge while creating new opportunities to drive revenue growth and business performance, which will lead to sustainable returns for our shareholders under the principles of good corporate governance.

Finally, I would like to express my sincere appreciation to our shareholders, customers, partners, business allies, as well as our executives and employees who have continuously stood alongside CMO. We remain committed to creating new phenomena in the event and marketing industry and to elevating our capabilities toward greater international recognition.