1. Customer Engagement
Stakeholders: Customers, Employees
The company focuses on expanding its customer base across various industries while continuously maintaining its existing customer base. Customer engagement is a crucial tool for communication between customers and the company, allowing the company’s team to understand the goals and objectives of customer events, including discussions on design and decoration to meet customer needs. The company has developed more diverse communication channels on online platforms such as Facebook, TikTok, Instagram, and Line to facilitate customers and align with the changing communication behaviors in the current era.
2. Design and Marketing Planning
Stakeholders: Customers, Employees, Partners, Government Agencies, Communities
Developing the potential and skills of employees is essential for more efficient operations. Thus, the company supports continuous skill enhancement for all employees, not limiting learning to any single aspect. This approach is one factor that promotes creativity in design and marketing planning. Additionally, the company has experts to provide advice, guidance, and follow-up on work to ensure that every design piece is of high quality, safe, environmentally friendly, and meets customer needs.
3. Procurement and Production Operations
Stakeholders: Customers, Employees, Partners
The company emphasizes transparent, efficient, and fair procurement and contracting with all partners. It adheres to and implements the company’s procurement and partner code of ethics policies, where all procurement processes must be approved by authorized personnel. Given the impact of climate change on the world, the company promotes procurement from partners who are environmentally and socially responsible. In production operations, the company pays attention to every step to prioritize safety first, as events are public with many participants. Therefore, materials or equipment must be safe, leading the company to choose partners with recognized standards and certifications.
4. Event Management
Stakeholders: Customers, Employees, Media, Communities, Government Agencies
The company aims to deliver unique experiences and lasting impressions to customers and event participants. It pays attention from upstream to downstream processes, such as design, procurement, production, and event presentation, including considering sustainable event organization methods to minimize environmental and community impacts. The true value is shown through creativity, transforming it into events for everyone.